I translate creative vision into structured systems that scale audiences, streamline workflows, and deliver measurable results.

San Francisco–based creative operations and communications professional (Georgetown MPS ’27, remote) who bridges artistry with operational precision. I build the systems, workflows, and visual frameworks that help creative ideas scale from brand campaigns and digital content to artist rollouts and production logistics across tech, entertainment, music, and consumer brands.

My work sits at the intersection of storytelling and structure. I’ve contributed to campaigns and operations at Twitter, Salesforce, and Amyris, developing content workflows, approval processes, CRM-driven experiences, and rollout systems that keep teams aligned and projects moving. Whether supporting a corporate brand or an independent artist, I bring clarity, organization, and creative direction to every phase of the process.

I design systems and campaigns that are intentional, scalable, and culturally grounded. Every layout, color choice, and typographic decision contributes to balance, rhythm, and narrative, ensuring every interaction communicates with clarity, cohesion, and emotional resonance.

Across every project refining artist campaigns, scaling content operations, or coordinating cross-team launches, I focus on making creativity operational without losing its soul. I turn abstract ideas into measurable outcomes, building frameworks where strategy supports imagination, culture is amplified, and ideas are executed with precision and impact.

Based in San Francisco and open to opportunities in Los Angeles or New York City.

MONOGRAM Billboard Campaign – Los Angeles

Role: Styling & Production Coordination

Contributions & Outcomes:

• Contributed to creative and operational execution for a Hype Williams-directed campaign.

• Supported styling, set logistics, and production continuity across multiple locations.

• Ensured on-time completion and maintained consistent brand visuals across cityscapes.

Travis Scott – CACTI Seltzer Campaign

Role: Styling & Set Operations Support

Contributions & Outcomes:

• Collaborated with creative and production teams to execute styling and on-set logistics.

• Streamlined processes to deliver campaign content across 3 locations on schedule.

• Maintained visual consistency and brand alignment throughout.

Adidas × Basscoutur × Red Star FC – “La Force De L’Art” Exhibition (Brooklyn / Paris,)

Role: Model & Production Collaboration
Photographer: Camille Rouzaud | Stylist: Sandra Amador

Contributions & Outcomes:

• Modeled in a cross-cultural exhibition merging fashion, art, and sport, captured in Brooklyn before Paris Fashion Week.

• Supported on-set coordination and visual planning, gaining firsthand experience in multi-city campaign execution.

Featured Project — Miles Minnick

Creative Strategy & Artist Operations | Los Angeles | 2024–2025

Collaborated closely with recording artist Miles Minnick during the creative and rollout phases of Get Well Soon! and Via Dolorosa. Supported the development of cohesive visuals, campaign assets, and production systems that connected the artist’s vision to audience growth. Our collaboration concluded successfully ahead of his Get Well Soon! tour in 2025, where the foundation we built continues to shape his brand presentation and live experience

Website and mobile experience designed to reflect the artist’s tone, visual consistency, and user flow. Assisted in the creative direction and brand structure across the digital rollout.

Key Contributions

• Led creative strategy and operational execution across digital, social, and live channels.

• Designed website & user flows; developed campaign assets and rollout decks for press, social, and tour events.

• Coordinated production, travel, and venue logistics for seamless event execution.

• Managed creative review cycles, approvals, and team feedback loops.

Tools Used: Figma, Adobe Illustrator, Photoshop, Airtable, Notion, Google Workspace
Outcome / Impact: Increased fan engagement by 20% and reach by 15%; delivered campaign systems that continue to support audience growth

Impact

• Developed a framework uniting artistic vision and operational structure, enabling a cohesive rollout from concept to live performance and digital storytelling.

• Demonstrated how disciplined creative systems amplify independent artistry on a professional level.

• Built scalable processes that continue to support audience growth, brand presentation, and live experiences.

Behind every successful creative idea, structure makes it real. I built my foundation in creative operations and brand systems supporting large-scale teams at Twitter, Amyris, and Salesforce, learning to balance creativity with precision. I specialize in building systems that let ideas flow seamlessly from vision to execution helping campaigns reach audiences at global scale.

Key Experience

Twitter: Streamlined workflows for global campaigns, achieving 98%+ accuracy and on-time delivery across initiatives reaching millions of users.
Amyris: Integrated CRM and chatbot systems via Salesforce and Adobe Experience Manager, aligning data, storytelling, and customer experience across brands including Biossance, Costa Brazil, and Purecane.
Salesforce: Managed event logistics, vendor coordination, and executive deliverables, refining how creative and administrative processes connect while ensuring efficiency and precision.

Academic & Independent Projects

Airbnb Passport Project (Georgetown University): Designed a full campaign system from creative brief to rollout strategy, applying real-world brand management and design principles.
Independent Artist Projects (Miles Minnick): Applied structured systems to campaign rollouts, website development, and production planning, ensuring creative vision translated into audience engagement.

These experiences taught me that structured systems turn vision into culture, enabling seamless execution while preserving creative integrity.

Impact & Philosophy

I design systems that make creativity sustainable, efficient, and scalable, allowing ideas to move freely without losing alignment, clarity, or purpose. My goal is to create frameworks where strategy supports imagination rather than stifling it.

Tools & Systems: Airtable • Notion • Salesforce • Adobe Experience Manager • Figma • Adobe CC • Google Workspace • Slack

I treat visual design like a production system: rhythm, hierarchy, and repeatable templates. I build motion identities, scalable templates, and style guides that keep campaigns cohesive across channels. Whether it’s a music rollout, brand activation, or product campaign, my approach balances cinematic tone with usability so visuals communicate clearly and consistently.

Focus Areas:

• Motion identity & brand behavior

• Workflow design for creative production

• Interactive storytelling & digital rollouts

• Scalable templates & style guides

Tools: Figma • After Effects • Illustrator • Photoshop • Canva